The Great
Boredom
Points aren't the problem - predictable experiences are. Current loyalty systems treat humans like databases. We're building systems that treat people like poets, artists, and dreamers.
DISRUPTING LOYALTY THROUGH SURREALISM
LOYALTY MEETS BLOCKCHAIN, AI, AND GAMIFICATION.
We're reimagining points systems by blending emerging tech with surreal experiences. Not every concept needs blockchain, but every concept needs to be unforgettable.
Points aren't the problem - predictable experiences are. Current loyalty systems treat humans like databases. We're building systems that treat people like poets, artists, and dreamers.
We blend emerging technologies with absurd experiences to create loyalty systems that surprise, delight and connect people in unexpected ways.
True beauty in chaos requires intelligence and knowledge. We believe the first brand to implement a truly surreal, artistic loyalty system will achieve genuine emotional connection.
Exploring 12 core concepts from 50+ surreal loyalty experiments
A free coffee for yourself is boring. A coffee for a stranger is surreal. Your token buys a drink for the NEXT guest, creating invisible connections between strangers. The chain continues as each guest pays it forward.
STATUS: BUILDING NOW (details soon)Replace boring points receipts with surreal AI-generated art. Input 3 words from your stay, receive a unique visual memory instead of transaction records.
STATUS: CONCEPT PHASEAbsurd missions during stay: find hidden artifacts, solve surreal puzzles, poetic challenges. Earn unique rewards.
STATUS: CONCEPT PHASEPurchase unknown surreal experiences. Could be private rooftop dinner, abandoned floor exploration, or personalized dream analysis.
STATUS: CONCEPT PHASESacrifice tokens into pure nothingness. No reward, just your name on the "Wall of Believers". Loyalty that transcends transactions.
STATUS: CONCEPT PHASELevel up your guest avatar like in RPGs. Unlock abilities, surreal privileges, and unique interactions with each stay.
STATUS: CONCEPT PHASEInvest tokens to develop virtual hotel extensions (OGame-style). Unlock new wings, amenities, and collaborative spaces with community participation.
STATUS: CONCEPT PHASELeave a message and gift for your future self. The hotel stores it, and you unlock it on your next stay. A temporal loyalty loop.
STATUS: CONCEPT PHASEBecome an invisible benefactor. Fund extraordinary experiences for random guests without recognition. True hospitality exists in anonymous gifts.
STATUS: CONCEPT PHASETokens that lose value when used conventionally but grow through patience. Like Dali's clocks, they challenge perception of value and time.
STATUS: CONCEPT PHASETip staff who provide "invisible" perfect service - the kind you only notice when it's missing. Rewarding seamless, anticipatory hospitality.
STATUS: CONCEPT PHASEPay tokens to post ephemeral messages on hotel websites. Become a digital patron wishing fellow guests surreal stays through poetic banners.
STATUS: CONCEPT PHASEDream engines, quantum vaults, AI companions, biometric systems, and 30+ more surreal loyalty experiments are being developed in our lab.
UNVEILING GRADUALLYI'm exploring the future where loyalty meets surrealism, blockchain, AI, and gamification. If you're interested in conceptual discussions, brainstorming, or building the next generation of memorable experiences-let's connect.
BRAINSTORM WITH ME